THE SERIOUS DECLINE IN THE MUSIC INDUSTRY

Posted: January 3, 2015 by justicejay in Uncategorized
Tags:
nigeriamusic

nigeriamusic

The music industry in Nigeria today is full of mediocre. We’d all say the music industry in Nigeria is the biggest in Africa. I agree with you,but make no mistake it is not the best.

It is the biggest because almost everybody wants to be a musician to make money. I am a rapper and I got into the industry for that same exact reason : to make money.

Until we have individuals that go into the industry with the drive and determination to make GOOD music, we would probably be stuck at this point forever(sentiments apart). I am a Nigerian and I wish and hope for the best for us.
Now I’d take you through the break down of what really happens in this industry.
1. RECORDING- I visited the studio of a renowned music producer in Nigeria(name withheld) only to found out that the cost of recording a well mixed and mastered track is 115,000 naira. Come to think of it. How many “upcoming” artistes have that amount?
2. MIND-SET: with such an enormous price for recording a track, upcoming musicians definitely won’t want to do GOOD music because they love it. They would instead go with the mind-set of making money which is very bad for the industry.
3: FINANCE: my favorite Nigeria rapper(Erigga) once said in his song “THE INDUSTRY” and I quote ‘ because na in dose days talent go fit blow you. But nowadays without bar(money) nobody wan know you’. Without “name” and money in this industry of ours you are literary going nowhere and this has affected the industry drastically making real good musicians without this two aforementioned criteria drop out of the industry.
4: POOR LYRICS: Song writing has never been taken seriously in
the Nigerian music industry, but as the sector
widens its scope, the time is ripe for the various
stakeholders to look in this direction. Three years
ago, American R and B singer, Keri Hilson posted on
her twitter page that she listened to a Nigerian
artiste song, which kept kept repeating the same
lyrics “Make you lick yaa speakers”. That post set
tongues wagging in the industry. Notably, Nigerian
music made one of the greatest headlines with the
evolution of the Highlife, Apala, Fuji, Juju, and
Afrobeat genres with custodian of great artistes like
King Sunny Ade, Fela Anikulapo Kuti, Salawa Abeni,
Ayinde Barrister, Christy Essien Igbokwe, Oliver de
coque and Dennis Osadebe, just to mention a few. These
artistes were not just praised for their musical
dexterity, but for their lyrical content. In the current music industry, this is really lacking,which has resulted in a serious decline of the industry. It was like a
competition of inspiring and creatively crafted poetic
words, such that one could hardly pinpoint who the
best artiste was. However, the younger generation
seems to have a penchant for dancing to the beat,
without listening to what is being sung. Only few
notable artistes have pulled through and set
themselves apart consistently; Sound Sultan, Asa and
Jude Abaga, Darey Art Alade notably. Derin Adebayo, a music
critic and entertainment essayist says the problem
with the artistes is lack of diversity and originality;
adding that everybody wants to make that huge hit
at the expense of sacrificing their unique creativity to make songs are getting sillier by the day. He said “with
the current trend in the Nigerian music industry,
where rhythm, rather than lyrical content, sells,
music producers with knack for quality beats have
become the power house for most singers.
Determined not to be left out of the glamour and
fame that greet singers, some of these gifted hands
on the music console have taken their trade higher
by combining their production skills with lyrical wits”.
Some schools of thought have it that it is because
Nigerian musicians are always trying to be like
American musicians instead of being themselves.
Some say majority of Nigerian artistes are not
versed and knowledgeable enough about the
rudiments of music. Some others believe that the
problem is a worldwide phenomenon and it’s
because a lot of young folks who patronise these
artistes do not  have the ears and patience to listen
to good lyrics instead they prefer songs they can
dance ‘shoki’ to. As long as the beat is good, people
will buy the CD even if all what the artiste is saying is
‘free madness’, ‘kolomental’, ‘swagga’ and other
babbles. The bottom line is people enjoy mediocrity.
Elder Steve Rhodes, a veteran journalist blames the
media in his own point of view. “I blame the media
because the kids are bombarded with garbage from
outside, you know,and let’s face it, it’s easy. You
don’t have to do much. What work do you have to
do? Get a drum machine, put down a theme and chat
away to it. Where is the music there? There is no
work required. The skill is minimal. The industry is
more about entertainment and money making than
the quality of materials, which is why most of the
hottest artistes now will fade away in a couple of
years because their music has no deep meaning. But artistes like…

To be continued in “The Serious Decline in the Music Industry Pt 2”.

industry

industry

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Comments
  1. Impressive, well spoken. That’s the truth about the Industry of today.

    Like

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